First Senses

Create a unique brand identity for first senes within the baby play sector. The website is to be the primary sales funnel and allow for booking classes online.

The logo needed to feel modern and have aesthetics familiar to mothers. We settled on the traditional image of a stork carrying a baby as a basis. The final logo is the result of many stages of development to strike the right mix of modern, traditional and unique. Paired with a vibrant colour scheme, where each colour corresponds to one of the four classes offered.